Franchisee Nation! I’ve been wanting to get Tom on the podcast for a while. He’s a really experienced operator with 20 years in food service. He’s got some great insights so please enjoy!

Tom Potter is a speaker and author with 30 years’ experience in food service in Australia. Growing, running and ultimately selling the Eagle Boys franchise in Australia has given Tom a wealth of knowledge about quick service and fast casual restaurants.

Tom sold the business in 2008 and retired after 20 years growing the franchise. He now speaks at a variety of conferences and trade shows around Australia and the world.

In the beginning, Tom and Eagle Boys focused on growing in regional areas. This strategy was deliberate – they were the first pizza brand to have a presence in regional areas in Australia, giving them a competitive edge.

The three numbers Tom suggests everyone focus on are:

  • sales including year on year growth
  • cost of goods sold
  • labour cost

Tom feels he focused too much on details in the early days. He could have acheived a lot more and grown faster by stepping back and having a more strategic view and delegating the details to others.

Tom loves the operations side of the business. Seeing a store humming at the highest possible level at a peak time as a result of his work is something that lights Tom up. Tom sees people struggling in 4 main areas:

  1. operations (store efficiency)
  2. cleanliness
  3. ease of use for customers
  4. waiting times

Restaurants continue to do unecessary prep and cooking. Providing a few staples on a menu keeps customers happy, and to delight them just focus on a few signature dishes.

This is part 1 of a two-part interview. Reach out to Tom at